Zenith Outdoor Co.

This is a simulated project designed to explore brand creation. The design aims to show that, at Zenith, individuals become one with the universe, finding solace in the wilderness and strength in the company of fellow explorers. Each point of the star represents a facet of Zenith’s ethos. The shared head illustrates the essence of camaraderie, and the custom typeface creates a sense of rugged individuality and high quality.